About Me

Product Analyst

Hey, I'm Nijat. 👋

I've always been curious about people. I like to ask "why?". Why do we choose one product over another? What makes an experience feel great?

My journey with data started as a Business Analyst. I saw how companies work from the inside. From there, my path led me through several roles. I explored affiliate marketing, then market analysis, and finally landed in market research and customer insights. That's where it all clicked. I realized my passion wasn't just analyzing markets or performance. It was about understanding the people behind the numbers.

And that's what I do today. I find connection between user actions and product goals. I turn confusing data into a simple story. This helps my team make confident decisions.

I'm always happy to chat with others who love building great products. Feel free to reach out!

Experience

psychology

Senior Market Research & Customer Insights Analyst

Azerlotereya OJSC, 2024 - Present

campaign

Lead Marketing Analyst

Kapital Bank OJSC, 2022 - 2024

business_center

Lead Business Analyst

Kapital Bank OJSC, 2019 - 2022

Skills

Technical Skills

SQL Python BigQuery Looker Studio Power BI Power Automate Excel

Product & Research

Data Analysis Data Visualization Product Strategy User Research Market Research A/B Testing

Soft Skills

Communication Collaboration Data Storytelling Stakeholder Management

Interests

Professional Focus

Problem-Solving Data Curiosity Technology Trends

Product & Innovation

User Experience Innovation Continuous Learning

© 2025 Nijat Gadirov. All rights reserved.